Mufti – A word derived from colonial India’s armed forces-meaning casual dressing as opposed to wearing a uniform. The Brand Mufti aims to satisfy customers whose tastes have moved beyond off the rack mentality and who want to make a fashion statement reflecting their own distinct persona. Year of launch: 1998. Core Strength: Innovation: Forever young and forever cutting edge fashion. Men’s casual wear – Denims, Shirts ,T-shirts, Sweatshirts and Jackets with a distinctive stamp. Having presence in 160 Exclusive stores as well as most Large Format Store Chains like & about 700 Multi Brand Outlets. Intend to increase our presence everywhere in India including mini metros & smaller towns. We have recently launched our Ladies Line to test the response on a Pan India Basis.